Tuesday, January 11, 2011

Playing with AR.

As a marketing tool, the producers of transformers utilised augmented reality to project autobot onto the face of the viewer.


Using BuildAR, we replaced the default marker which displays a box into Frank Gehry's Walt Disney Concert Hall, from there we were able to manipulate its scale, rotation and position to enhance realism to the model in real space.


Similarly, we imported a sketchup face to be recognised by a marker.

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